ToolNest guide
How to build trackable UTM campaign links
Create consistent source, medium, and campaign parameters for newsletters, ads, and social posts.
Recommended tool
Open the matching ToolNest utility →UTM basics
Use utm_source for where traffic comes from, utm_medium for channel type, and utm_campaign for the campaign or launch name.
Naming convention
Keep values lowercase, use hyphens instead of spaces, and document a few standard mediums such as email, cpc, social, affiliate, and referral.
QA before launch
Open the generated URL, confirm it lands on the right page, and check analytics after the first clicks arrive.